Apr 20, 2026

AI-Powered Product Management: From Discovery to Launch

How to use phuryn/pm-skills to let your AI agent run structured PM workflows: discovery, strategy, execution, research, and go-to-market.

#tutorial#product-management#strategy#productivity

Product managers spend more time on process than on product. Structuring an interview script, building an opportunity-solution tree, writing a PRD, sizing a market, planning a sprint. Each task follows a proven framework, but running the framework manually is slow and inconsistent. The phuryn/pm-skills collection gives your AI agent 65 PM skills and 36 chained workflows built on frameworks from Teresa Torres, Marty Cagan, and Alberto Savoia.

What Is Inside

Eight plugins covering the full PM lifecycle:

PluginSkillsWhat it does
Product Discovery13Ideation, assumption mapping, experiments, OSTs, interviews
Product Strategy12Vision, value props, business models, competitive analysis
Execution15PRDs, OKRs, roadmaps, sprint planning, user stories
Market Research7Personas, segmentation, journey maps, market sizing
Data Analytics3SQL generation, cohort analysis, A/B testing
Go-to-Market6GTM strategy, beachhead segments, growth loops
Marketing & Growth5Positioning, naming, value props, North Star
Toolkit4Resume review, legal docs, grammar check

The skills chain together. Discovery flows into strategy, strategy flows into execution, execution flows into launch.

Installation

Claude Code

# Add the marketplace
claude plugin marketplace add phuryn/pm-skills

# Install individual plugins (pick what you need)
claude plugin install pm-product-discovery@pm-skills
claude plugin install pm-product-strategy@pm-skills
claude plugin install pm-execution@pm-skills
claude plugin install pm-market-research@pm-skills

Other tools

Copy skills/*/SKILL.md files from the repo to your tool's skills directory:

  • Gemini CLI: ~/.gemini/skills/
  • Cursor: .cursor/skills/
  • Codex CLI: .codex/skills/

Real Workflow: Product Discovery Sprint

You have an idea for an AI-powered meeting summarizer for remote teams. You want to validate it before building anything.

/discover AI-powered meeting summarizer for remote teams

The command chains four skills:

  1. brainstorm-ideas generates ideas from PM, designer, and engineer perspectives
  2. identify-assumptions maps risky assumptions across value, usability, viability, and feasibility
  3. prioritize-assumptions ranks them using an impact x risk matrix
  4. brainstorm-experiments designs pretotypes and experiments to test the riskiest assumptions

Each step produces structured output. You review and adjust before the next step runs.

Real Workflow: Write a PRD

/write-prd Smart notification system that reduces alert fatigue for project managers

The create-prd skill generates an 8-section PRD: background, objectives, user stories, requirements, success metrics, out of scope, dependencies, and open questions. The output follows a consistent format that stakeholders can review.

Real Workflow: Market Sizing

Size the market for a developer tools platform that helps teams manage AI agent skills

The market-sizing skill computes TAM, SAM, and SOM using both top-down and bottom-up approaches. It documents assumptions so you can adjust inputs and recalculate.

Real Workflow: Competitive Analysis

Analyze competitors for a B2B project management tool targeting agencies

The competitor-analysis skill structures findings into strengths, weaknesses, and differentiation opportunities. The competitive-battlecard skill then generates a sales-ready card with objection handling.

Tips

  • Start with the pm-product-discovery plugin. Discovery is where PMs spend most of their time and where the skills deliver the most value.
  • Use /discover for end-to-end discovery and /strategy for strategic analysis. Both chain multiple skills automatically.
  • The summarize-interview skill is useful on its own: paste a transcript and get JTBD insights, signals, and action items.
  • Install only the plugins you need. Eight plugins with 65 skills is a lot of context. PMs focused on discovery do not need the go-to-market or analytics plugins.

When Not to Use This

Skip this if you are a solo developer building a side project. The skills are designed for structured product management with multiple stakeholders. For personal projects, simpler planning skills from the Anthropic or Addy Osmani collections are more appropriate.


Explore more productivity skills on the SkillMap leaderboard.