Audit Google and Meta Ads With Ryze's 49 Marketing Skills

Asking Claude to "look at my Google Ads" without a method gets you a generic checklist and no numbers. The 5k-star irinabuht12-oss/marketing-skills repository, built by Ryze AI, packages 49 marketing skills — Markdown instructions that tell Claude how to audit a Google Ads account, diagnose Meta creative fatigue, build a programmatic SEO plan, or check AI visibility, step by step, with the data it should pull.

Why This Skill Matters

The README sorts the 49 skills into four folders: Google Ads (audits, diagnostics, and optimization for Google and cross-platform Google + Meta campaigns), Meta Ads (creative fatigue, audience overlap, retargeting, Meta-specific audits), SEO (an end-to-end SEO assistant and a programmatic SEO builder), and AI visibility (getting your brand cited by ChatGPT, Claude, Gemini, Perplexity, and AI Overviews). Its "What's Inside" table walks through 15 of them by name, among them Google Ads Audit, Meta Ads Audit, LinkedIn Ads Audit, Reddit Ads Audit, Ad Spend Allocator, A/B Test Analyzer, Competitor Teardown, Landing Page Audit, UTM & Tracking Generator, Email Sequence Writer, Content Repurposer, ICP Research Assistant, and E2E SEO Assistant.

The piece that separates this pack from a prompt list is data access. With the free Ryze MCP connector attached, the README says Claude reads your live Google Ads, Meta Ads, GA4, and Search Console data itself; without it, the skills run on pasted exports. The README describes all 49 as free with no signup.

Installation

The README's documented Claude Code path installs the skills as a plugin, with the connector bundled:

claude plugin marketplace add irinabuht12-oss/marketing-skills
claude plugin install marketing-skills@ryze

To attach the live-data connector in Claude Code:

claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp

In claude.ai or Claude Desktop, the README's route is Settings → Connectors → Add custom connector, then paste the same https://connector.get-ryze.ai/mcp URL; it says the connector works in Cursor and ChatGPT too. If you would rather skip the plugin system, the README also documents a manual copy — clone the repository and copy skills/* into ~/.claude/skills/ — and a zip download, all-marketing-skills.zip, in the repository root.

Real Workflow: Find Wasted Spend in a Google Ads Account

1. Connect the Ryze MCP (or decide to paste an export instead) and install the skills as above.
2. Open Claude Code in any directory and use one of the README's three example asks:

audit my Google Ads for wasted spend

The Google Ads Audit skill's table row scopes what it looks for: wasted spend, search term leaks, negative keyword gaps, and bid strategy issues. The README's FAQ describes how every skill works at this level — it tells Claude how to run the audit step by step and which data to pull, so with the connector attached the account data comes from your live Google Ads rather than from a spreadsheet you exported.

The other two asks the README offers are why did my Meta CPA go up this week (the Meta Ads Audit row covers creative fatigue, audience overlap, tracking problems, and scaling opportunities) and which AI engines cite my site, which lands in the AI-visibility folder.

Tips

• The skills are plain Markdown and the connector URL is the same in every client, which is why the README says they work in Cursor, ChatGPT, and Claude Desktop as well as Claude Code.
• No connector is fine. The README's FAQ answers "Do the skills need the Ryze MCP?" with "No" — they run on pasted exports; the connector is what lets Claude read the accounts itself.
• The pack reaches beyond Google and Meta: the table also lists LinkedIn Ads Audit (CTR benchmarks, audience quality, lead-gen form friction, budget efficiency) and Reddit Ads Audit (community targeting, creative fit, subreddit performance, bid inefficiencies).
• Programmatic SEO Playbook is the row to read before building page templates — the README frames it as the seven plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen, and HubSpot to #1 in Google and ChatGPT, scored and designed for your company.
• Requirements, per the README: Claude Pro, Max, Team, or Enterprise at claude.ai, or Claude Code / Cursor — plus the free Ryze MCP connector for live account data, optional since the skills also run on pasted exports.

When Not to Use This

The live-data story runs through Ryze's hosted connector — the README's headline pitch is "Skip the setup: use the hosted Ryze MCP (no developer token, no Google Cloud project, approval-gated writes)." If your organization cannot route ad-account access through a third-party MCP, you are back to pasted exports, which still works but loses the "Claude reads the account itself" step.

See the leaderboard for more skills.